Creating a gift voucher is the easy part. Getting customers to notice, want, and buy it is where most businesses leave money on the table. The good news: a few simple, consistent tactics make a significant difference.
Put It Everywhere Customers Already Look
Your website homepage, your email footer, your Instagram bio, your booking confirmation page — these are all places customers already engage with you. Adding a clear 'Gift a Voucher' link to each of them costs nothing and keeps your voucher top of mind without any ongoing effort.
Time Your Promotions Around Gifting Moments
Christmas, Valentine's Day, Mother's Day, Father's Day, and birthdays are peak gifting windows. Send an email or post on social media one to two weeks before each. You don't need a discount — just a clear reminder that your voucher makes a great gift.
Let Your Happy Customers Do the Work
After a positive experience, customers are in the best possible mood to advocate for you. A simple follow-up message — 'Loved it? Gift it.' with a direct link to your voucher page — converts at a surprisingly high rate because the emotional connection is fresh.
Train Your Team to Mention It
A cashier mentioning 'We also sell gift vouchers if you ever want to treat someone' at checkout is one of the highest-converting sales prompts you'll ever use. It costs nothing and requires no hard sell. Make it a natural part of how your team closes interactions.
Keep the Purchase Path Short
- One link from your website to the voucher purchase page
- No account required to buy
- Instant delivery to the recipient's email
- Clear redemption instructions included automatically
Every extra step in the purchase flow costs you sales. The businesses that sell the most vouchers aren't necessarily the ones with the best product — they're the ones who make it easiest to buy.